BUSINESS OVERVIEW

All Time Plastics is a 14-year-old manufacturer of plastic consumerware products for everyday household use. The company operates primarily as a white-label manufacturer (B2B) for global and domestic brands, while also offering products under its proprietary brand “All Time Branded Products” (B2C).

As of March 31, 2025, the company offered 1,848 SKUs across eight categories: Prep Time, Containers, Organization, Hangers, Meal Time, Cleaning Time, Bath Time, and Junior. During Fiscals 2025, 2024, and 2023, it launched 598, 553, and 609 new SKUs, respectively, and discontinued 358, 352, and 674 SKUs, respectively.

The company exports to 29 countries, including the EU, UK, and USA, and supplies to IKEA, Asda, Michaels, and Tesco, among others. Domestically, its products are sold through modern trade retailers, super distributors, and distributors, including Spencer’s Retail Limited. Long-term partnerships include over 27 fiscal years with IKEA, 14 with Asda, 4 with Michaels, and 17 with Tesco.

Manufacturing is carried out at three integrated facilities located in Daman, Silvassa, and Manekpur (Gujarat). These sites feature robotics, automated assembly lines, and Japanese “all electrical” injection moulding machines. Operations are managed through an ERP system, with Serialised Inventory Control and palletized storage systems ensuring efficiency. The combined installed production capacity is 33,000 TPA, with capacity utilization of 79.48% in FY 2025, 84.59% in FY 2024, and 74.81% in FY 2023.

The company emphasizes sustainable manufacturing, with 27.21% of raw materials used in FY 2025 derived from recycled sources. It holds certifications such as the Global Recycled Standard (GRS) and has passed third-party audits including the Sedex Members Ethical Trade Audit, serving as entry barriers and affirming compliance with ESG standards.

As of March 31, 2025, the workforce included 690 employees and 1,589 contract labour, with women representing 63.7% of employees and participating equally across all three 8-hour shifts. Product development is supported by in-house product and mould design teams.

The company has received multiple accolades, including the ‘Home and Clothing Partnership Award 2024’ by Tesco, the ‘Plexconcil Award 2024’, and the ‘Rusta 2023 Simplicity Award’.

Heritage dates back to 1971, when the founder established Chhaya Plastics in Mumbai. The company was incorporated in 2001 to secure the “All Time” brand, and expanded operations through the establishment of the Silvassa Facility in 2011 and acquisition of Pyramid Plastics’ business in 2014, which included assets of B.T. Plastic & Allied Industries.

As at March 31, 2025, the company had 690 employees and 1,589 persons working as contract labour. The Bankers to company are Citibank, N.A, DBS Bank India Limited, HDFC Bank Limited and The Hongkong and Shanghai Banking Corporation Limited.

INDUSTRY ANALYSIS

Indian Consumerware Market Overview

The Consumerware market in India has demonstrated steady and promising growth over the past decade. Valued at INR 144.0 Bn in FY 2015, the market expanded at a CAGR of 7.4% to reach INR 273.6 Bn by FY 2024, and is expected to touch INR 299.9 Bn in FY 2025. A further acceleration is forecasted with a projected CAGR of 10.7% between FY 2025 and FY 2030, driving the market size to INR 498.7 Bn.

This robust expansion is supported by factors such as rising disposable incomes, nuclear family trends, and growing demand for functional, aesthetic kitchen spaces. Additionally, shifts in societal norms—such as more working women, changing kitchen dynamics, and increasing individual ownership of products—have further fueled market penetration. The Indian consumer is becoming increasingly aspirational, preferring innovative, branded solutions that combine convenience, design, and utility. The growth of e-commerce and organized retail has also enhanced accessibility and visibility for branded players, encouraging market expansion.

Market Segmentation and Category Growth

The Consumerware market in India is classified into three broad segments: Consumer Houseware, Consumer Glassware, and Small Kitchen Appliances.

Within Consumer Houseware, key categories include Cookware, Hydration Products, Insulated Ware, Lunchboxes, Storage Containers, Kitchen Accessories, and Melamine products. Meanwhile, Consumer Glassware encompasses Sodalime, Borosilicate, Crystal glassware, along with Opalware and Porcelain.

The Houseware market is expected to grow from INR 256.3 Bn in FY 2025 to INR 415.9 Bn by FY 2030, posting a CAGR of 10.2%, while Consumer Glassware is projected to reach INR 82.9 Bn by FY 2030, continuing its double-digit growth trajectory.

Channel Dynamics and B2B Market Share

Historically dominated by general trade, which held 86.5% share in FY 2015, the channel has seen a gradual decline, albeit remaining the largest. In contrast, institutional sales (B2B) have risen from 10% in FY 2015 to 16% in FY 2025, and are expected to grow further. The B2B market is gaining traction thanks to bulk purchases by hotels, corporate offices, restaurants, and educational institutions, coupled with the need for customization, bulk pricing, and reliable supply chains.

Modern trade has increased from 1.5% to 8% between FY 2015 and FY 2025, while e-commerce, leveraging digital adoption in Tier-2 and beyond cities, has grown from 2% to ~10%, with a forecasted share of 12% by FY 2030. This transformation reflects consumers' increasing preference for organized retail experiences and digital convenience.

Branded vs Unbranded Market Trends

A major trend shaping the sector is the rising dominance of branded players. In FY 2015, the branded segment held 43% of the market, which surged to 54% (~INR 162.3 Bn) in FY 2025. By FY 2030, branded products are expected to capture ~60% (~INR 299.9 Bn) of the total market.

This shift is driven by several key forces:

• Increased awareness of safety and quality, leading consumers to trust branded products more.

• Expansion of e-commerce and organized retail, enhancing access and shelf presence for branded goods.

• Technological advancements, including microwave-safe plastics, electric lunch boxes, and durable, temperature-retaining insulated products.

• Lifestyle-oriented buying patterns, as consumers seek design-led, personalized, and premium offerings.

• GST reforms, which have enhanced compliance and reduced the price gap between branded and unbranded products.

Material-Wise Segmentation

Material composition plays a crucial role in consumer preferences:

• Plastic continues to be a versatile and affordable choice. Its market size is expected to grow from INR 103.6 Bn in FY 2025 to INR 179.2 Bn by FY 2030, clocking a CAGR of 11.6%. The segment benefits from BPA-free innovations, light weight, durability, and ease of manufacturing.

• Metal, the dominant material in cookware, is expected to grow from INR 183.3 Bn in FY 2025, driven by its durability and premium appeal.

• Glassware, including Borosilicate and Opalware, is on a fast growth path with a projected CAGR of 13.5%, reaching INR 99.5 Bn by FY 2030.

• The Others segment (ceramic, clay, melamine, wood) is relatively niche but growing steadily with demand for artisanal and eco-conscious alternatives.

Indian Houseware Market Outlook

In FY 2025, the Indian Consumer Houseware market is estimated at INR 256.3 Bn, expected to reach INR 415.9 Bn by FY 2030, growing at a CAGR of 10.2%.

Material-wise, Metal holds the majority (~52%), followed by Non-Insulated Plastic (22%), Insulated Plastic (18%), Glass (4%), and Others (4%).

From a product category standpoint:

• Cookware leads with a 35% share.

• Hydration follows with 26%, driven by health consciousness and portable lifestyles.

• Storage Containers (13%), Lunchboxes (10%), and Insulated Ware (6%) round out the segment.

Contract Manufacturing and OEM Landscape

Contract manufacturing is particularly crucial for insulated ware, where 40–50% of products are manufactured by third parties due to complex production requirements. In contrast, the non-insulated ware segment relies less on outsourcing, as injection moulding is more capital-efficient.

Key manufacturing hubs include Kanpur, Daman, and Vasai, supported by access to ports like Nhava Sheva and Hazira, petrochemical plants, and the Delhi-Mumbai Industrial Corridor. Companies like All Time Plastics benefit from logistical efficiency, reduced lead times, and raw material accessibility.

OEM manufacturing also plays a vital role, especially in export-oriented business. Indian OEM players such as All Time Plastics and Nirmal Polyplast cater to global retailers like IKEA, Walmart, and Carrefour, benefiting from the global “China+1” strategy.

Plastic Houseware Market Insights

The Plastic Houseware market in India stood at INR 103.6 Bn in FY 2025, with a projected CAGR of 11.6% to reach INR 179.2 Bn by FY 2030.

Segment-wise performance:

• Hydration dominates with a 34% share, expected to grow to INR 66.4 Bn by FY 2030.

• Storage Containers hold 19%, while Lunchboxes account for 17%.

• Insulated Ware (Casseroles) contributes 13%, followed by Kitchen Accessories (9%) and Bath & Cleaning (8%).

Sales Channel Evolution in Plastic Houseware

By FY 2025, General Trade remained dominant with 62% share, although down from 83% in FY 2015. This is projected to drop further to 55% by FY 2030. Meanwhile, Institutional Sales grew from 10% to 19%, projected at 20% by FY 2030.

Modern Trade and E-commerce have surged, from 4% to 8% and 3% to 12% respectively by FY 2025, with online retail forecasted to reach 16% share by FY 2030.

Emerging Bamboo Houseware Market

Though nascent, the Indian Bamboo Consumer Houseware Market was valued at INR 1.2–1.5 Bn in FY 2023. Growing at ~8% in FY 2024, it is expected to register a CAGR of ~10% till FY 2028. Branded products already command 50–55% share, signaling a move toward eco-conscious consumerism.

Key players include The Bamboo Bae, Bamboo India, BambooPecker, EcoSoul Home Inc, and others. The majority of India’s bamboo production comes from the North-Eastern states, with Nagaland, Arunachal Pradesh, and Meghalaya recording the highest decadal growth.

Key Players and Business Models

The Indian Consumerware space comprises both B2B contract manufacturers and B2C brand-focused companies.

B2B Leaders include:

• All Time Plastics Ltd

• Shaily Engineering Plastics Ltd

• Ratan Plastics (Nirmal Polyplast)

• Aristoplast Products

• Asian Plastoware

• Polyset Plastics Pvt Ltd

B2C Brands include:

• Milton (Hamilton Housewares)

• Cello World Ltd

• Princeware

• Gluman

• Pearlpet (Pearl Polymers Ltd)

• LocknLock (Rajprabhu Traders)

All Time Plastics is notable for its diverse product range, presence across 28 countries, and OEM partnerships with global retailers, making it a strategically positioned player in both domestic and international markets.

BUSINESS STRENGTHS

1. Strategic and Integrated Manufacturing Facilities
   Operates three fully integrated manufacturing units in Daman, Silvassa, and Manekpur, strategically located near industrial zones, ports (Nhava Sheva and Hazira), and petrochemical hubs. Proximity to ICD Tumb enhances logistics efficiency, while infrastructure developments like the Delhi-Mumbai Industrial Corridor are expected to further reduce lead times and costs.

2. Diverse Product Portfolio with In-House Design Capabilities
   Offers 1,848 SKUs across eight categories: Prep Time, Containers, Organization, Hangers, Meal Time, Cleaning Time, Bath Time, and Junior. Maintains in-house teams for product and mould design, enabling consistent product innovation.

3. Established Global and Domestic Client Relationships
   Maintains long-term partnerships with major global retailers such as IKEA, Asda, Michaels, and Tesco, along with key Indian retail players, reflecting strong market trust and reliability.

4. Commitment to Sustainability
   Emphasizes environmentally responsible manufacturing processes and sustainable product development to minimize ecological impact.

5. Robust Financial Performance
   Demonstrated strong growth with revenue increasing at a CAGR of 12.19% from ₹4,434.86 million in FY23 to ₹5,581.67 million in FY25. EBITDA and profit grew at CAGRs of 17.51% and 29.34%, respectively, during the same period.

6. Experienced Promoter-Led Management
   Led by Promoters with decades of experience in plastic consumerware, tracing roots to “Chhaya Plastics” established in 1971. The group has consistently expanded operations through organic growth and strategic acquisitions, including Pyramid Plastics and B.T. Plastic & Allied Industries.

BUSINESS STRATEGIES

1. Capacity Expansion
   Plans are underway to expand the current installed production capacity of 33,000 TPA across three fully integrated manufacturing units located in Daman, Silvassa, and Manekpur as of March 31, 2025.

2. Digital Innovation and Automation
   Continued focus on enhancing manufacturing efficiency through further digitalization and investment in automation and mould development, building on the significant progress already made.

3. Product Portfolio Expansion
   Ongoing introduction of new plastic homeware SKUs, with 598, 553, and 609 SKUs launched in FY25, FY24, and FY23 respectively, contributing a significant share to operational revenue.

4. Sustainable Product Diversification
   Plans to diversify into bamboo-based homeware products, targeting the export market, in response to rising global demand for sustainable and aesthetically appealing alternatives.

5. Customer Base and Sales Growth
   Aims to acquire new customers and increase sales to existing ones through targeted marketing, broader product offerings, and advanced product design innovation.

BUSINESS RISK FACTORS & CONCERNS

1. High Customer Concentration Risk
A significant portion of revenue is dependent on the top four customers, particularly the top customer, contributing 59.29%, 60.36%, and 58.54% of operational revenue in FY25, FY24, and FY23 respectively. The top four customers collectively accounted for over 78% of revenue in each of those years. Loss of any of these customers may materially impact business performance.

2. Supplier Dependency and Raw Material Concentration
A high concentration of raw material procurement exists, with the top supplier accounting for over 21% of raw material costs in FY25 and the top 10 suppliers contributing more than 73%. Disruption in supply or inability to secure alternatives could adversely affect operations.

3. Volatility in Raw Material Prices
Rapid increases in raw material prices, particularly plastic granules, pose a risk to cost structure and margins. Purchases are made on a purchase order basis without long-term contracts, exposing the business to pricing and supply fluctuations.

4. Changing Consumer Preferences and Regulatory Risks
A shift away from plastic products, evolving consumer preferences, or stricter environmental regulations may reduce demand or render certain products obsolete. Failure to adapt to trends or innovate may adversely affect market share and growth.

5. Competitive Threat from Sustainable Alternatives
Competitors adopting biodegradable materials and advanced technologies could threaten existing product lines. Continuous R&D investment is required to remain competitive, with R&D spend at ~0.27% of revenue in FY25.

6. Brand Growth Restrictions Due to White-Label Contracts
Restrictions in customer agreements may limit the ability to manufacture and sell similar products under the “alltime” brand, restricting brand growth and product diversification.

7. Foreign Exchange Risk
A significant portion of transactions is conducted in US dollars, exposing the company to foreign exchange volatility. While selective hedging is undertaken, currency fluctuations and changes in RBI policy could materially affect financial outcomes.

Summary:
All Time Plastics faces notable risks from customer and supplier concentration, raw material price volatility, shifting consumer and regulatory trends, and foreign exchange exposure. Additionally, white-label agreements may constrain brand expansion efforts. Proactive risk management and innovation will be critical to maintaining long-term business stability.