Amagi Media Labs Limited is a media technology company focused on cloud-based advertising solutions for connected TV (CTV) and broadcast television. The company earns revenue by enabling advertisers to run targeted, data-driven ad campaigns and helping publishers monetize ad inventory efficiently. Its platforms are used across streaming TV, FAST channels, and traditional broadcast environments to optimize ad placement, measurement, and yield management.

Key Clients & Manufacturing / Operating Facilities

Amagi serves global advertisers, media agencies, and premium content publishers across the US, Europe, and other international markets. Key clients include connected TV platforms, FAST channel owners, and large brand advertisers. The company operates through technology and delivery centers in India, the US, Singapore, the UK, Canada, and Europe, focusing on cloud infrastructure, analytics, and customer support rather than physical manufacturing facilities.

Product Portfolio, Order Book & Execution

Amagi’s product portfolio includes CTV ad monetization platforms, programmatic advertising solutions, audience analytics, and AI-driven ad optimization tools. These products support clients across the entire advertising life cycle—from inventory discovery to campaign execution and performance measurement. The company maintains a diversified order book across advertisers and publishers, with recurring contracts and high execution visibility due to technology-led automated delivery.

Mergers, Capex & Expansion Plans

The company has expanded through strategic investments and acquisitions in analytics and AI capabilities to strengthen its advertising technology stack. Future capex plans focus on product innovation, cloud infrastructure scaling, international expansion, and strengthening sales and customer success teams. The IPO proceeds are intended to support inorganic growth, technology upgrades, and long-term global expansion initiatives.

Employees & Banker Details

As of September 30, 2025, the company had 986 full time employees. The Banker to the Company is Citibank, HDFC Bank Limited.

Management & Vision

The management team comprises experienced founders and senior executives with deep expertise in media, advertising technology, and data analytics. Their vision is to become a global leader in CTV advertising by scaling proprietary platforms, expanding internationally, and increasing wallet share from existing clients. Near-term growth focuses on CTV and FAST channels, while long-term targets include sustained revenue growth and profitability. Capex and expansion will be funded through IPO proceeds, internal accruals, and strategic investments.

Industry Overview

Amagi operates in the global digital and connected TV advertising industry. The global CTV advertising market is witnessing strong double-digit growth driven by cord-cutting, streaming adoption, and advertiser shift from linear TV to data-driven platforms. India’s digital advertising market is also growing rapidly, supported by rising internet penetration and OTT consumption. Globally, large ad-tech players dominate, while Amagi is positioned as a niche leader in CTV-focused monetization and analytics.

Key Risk Factors

1. Client Concentration Risk
   A significant portion of revenue is derived from a limited number of large advertisers and publishers. Loss of any major client or reduced ad spending could materially impact revenues and cash flows.
2. Dependence on CTV Market Growth
   The company’s growth is closely linked to the adoption of connected TV advertising. Any slowdown in CTV penetration or advertiser budgets may affect demand for its solutions.
3. Technology & Platform Risk
   Amagi relies on cloud infrastructure and proprietary technology platforms. System failures, cyber security breaches, or inability to upgrade technology could disrupt operations and damage client relationships.
4. Intense Competition
   The ad-tech industry is highly competitive with global players offering similar solutions. Increased competition may lead to pricing pressure and higher customer acquisition costs.
5. Regulatory & Data Privacy Risk
   Changes in advertising regulations, data privacy laws, or platform policies in key markets could restrict data usage and impact targeting effectiveness.
6. Foreign Exchange Risk
   A large share of revenue is generated from overseas markets. Adverse currency movements may affect reported financial performance and margins.

Key Strengths, Moat & Opportunities

1. Leadership in CTV Advertising
   Amagi is a focused CTV advertising technology player with strong capabilities in monetization and analytics, giving it a clear niche advantage over traditional ad-tech competitors.
2. Technology-Driven Business Model
   Its cloud-native, AI-driven platforms enable scalable, automated, and efficient ad delivery, creating high switching costs and strong client stickiness.
3. Global Client Base
   A diversified global customer base across advertisers and publishers reduces dependence on any single geography and supports sustainable long-term growth.
4. Recurring Revenue Visibility
   Long-term contracts and repeat business from existing clients provide strong revenue visibility and predictable cash flows.
5. Strong Growth Opportunities
   Rising adoption of FAST channels, programmatic CTV buying, and international expansion present significant opportunities for revenue and margin expansion.
6. Experienced Management Team
   Founders and senior leadership with deep industry knowledge and execution track record strengthen strategic decision-making and long-term value creation.