Yaap Digital Limited is a digital marketing and brand solutions company offering digital strategy, creative content, influencer marketing, performance marketing, social media management and web development services . The company earns revenue by delivering integrated marketing campaigns and technology-driven solutions across India, Southeast Asia and the Middle East through its subsidiaries. Its growth strategy focuses on expanding digital capabilities and geographic presence through acquisitions.

Key Clients and Major Facilities

The company serves brands across sectors through subsidiaries such as FFC Information Solution Private Limited, Brand Planet Consultants India Private Limited, Oplifi Digital Private Limited, INTNT Asia Pacific Pte Ltd, Yaap Digital FZE and Yaap Digital FZ LLC . Its presence spans India, Singapore and the UAE. These subsidiaries act as operational hubs for media planning, digital media buying, brand consulting and technology-enabled marketing solutions, strengthening regional delivery capabilities.

Product Portfolio, Order Book and Execution

Yaap offers integrated digital marketing, paid media solutions, influencer campaigns and AI-led content solutions. Oplifi Digital focuses on media planning, buying and digital amplification . The company is establishing an AI-Led Short-Form Content Production Hub (ACP Hub) with ₹400.75 lakhs investment . Its service-based model ensures recurring campaign-based revenues, fast execution cycles and long-term brand partnerships rather than long-gestation manufacturing order books.

Mergers, Capex and Expansion Plans

The IPO proceeds will be used for part payment of ₹3,400 lakhs towards acquisition of GoZoop Online Private Limited . Additional ₹400.75 lakhs will be used for ACP Hub capex and ₹1,600 lakhs for working capital . The company has completed multiple 100% acquisitions across India, UAE and Singapore to expand services and geography , and will continue inorganic growth through strategic investments.

Employees and Banker

December 31, 2025, the company had 108, full time employees. The Banker to the Company isKotak Mahindra Bank Limited

Management and Growth Vision

The company is led by promoters Atul Jeevandharkumar Hegde (40.09%), Sudhir Menon (20.05%) and Subodh Menon (20.05%) . Management focuses on becoming a leading end-to-end marketing and digital transformation partner .

Growth will be driven by:

• Acquisition of GoZoop to expand digital storytelling and creative capabilities .
• AI-driven content production through ACP Hub .
• Geographic expansion into Southeast Asia and Middle East .

Funds for expansion will be arranged through IPO proceeds and future strategic acquisitions funded partly via internal accruals and capital markets.

Industry Overview

Yaap operates in the digital marketing and media services industry. The sector includes digital advertising, influencer marketing, paid media platforms and AI-based content solutions.

Industry drivers include:

• Increasing digital ad spends.
• Growth in social media consumption.
• AI-driven marketing automation.
• Cross-border brand expansion.

The company operates across India, Singapore and UAE markets , benefiting from rising digital transformation spending globally. The industry outlook remains strong due to increased online brand engagement and performance-based advertising models.

Key Risk Factors

1. Acquisition Integration Risk

The company plans to acquire GoZoop with ₹3,400 lakhs funding . Failure to integrate operations, culture and technology systems may impact expected synergies and revenue growth.

2. Dependence on Digital Advertising Trends

Revenue depends on digital marketing spending. Any slowdown in ad budgets, economic downturn or regulatory changes affecting digital platforms may reduce client spending.

3. High Competition

Digital marketing is highly competitive with global and local agencies. Pricing pressure may affect margins and profitability.

4. Inorganic Growth Risk

The company continues pursuing acquisitions . Unidentified acquisitions funded from IPO proceeds carry valuation and execution risks.

5. Working Capital Requirement

₹1,600 lakhs from IPO is allocated toward working capital . Delays in client payments may impact liquidity.

6. Geographic Exposure

Operations in India, Singapore and UAE expose the company to regulatory, currency and regional economic risks .

Key Strengths, Moat and Opportunities

1. Integrated Service Portfolio

Offers end-to-end digital marketing, influencer marketing, paid media and AI-based solutions , enabling cross-selling and higher wallet share from clients.

Inorganic Growth Track Record

Completed 100% acquisitions across multiple geographies , strengthening technology, scale and market reach.

3. Geographic Diversification

Presence in India, UAE and Singapore reduces dependence on a single market and provides access to international clients.

4. AI-Led Content Capability

Investment of ₹400.75 lakhs in ACP Hub positions the company in high-growth short-form digital content production.

5. Promoter Commitment

Promoters hold 80.19% pre-issue stake , reflecting strong ownership alignment with shareholders.

6. Strategic Acquisition of GoZoop

Acquisition strengthens creative storytelling and brand strategy offerings , improving competitive positioning.