RK Swamy Ltd. (RKSL) is a prominent marketing services group in India, offering a wide range of services. Ranked 8th in revenue among similar firms, RKSL has shown consistent growth in both income and profits over the past three fiscal years. Despite a high Price-to-Book Value (P/BV) ratio based on its net asset value (NAV), the issue is deemed overpriced based on FY24 earnings. However, management asserts that significant revenue typically occurs in the second half of the year, which could impact the Price-to-Earnings (P/E) ratio. With a lucrative market cap to turnover ratio, the IPO may still present an attractive opportunity for investors.